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Chevrolet rolled out the first Super Bowl smartphone app that allows Big Game watchers to enter a contest to win everything from pizza to a new Camero. Kia is the first company to show its Super Bowl ad ahead of the game in movie theaters. And Coca Cola set up a Facebook page and website so viewers can see its animated polar bears - one cheering for the New England Patriots and the other for the New York Giants - reacting to the game in real time.
"The world is changing," says Pio Schunker, Coca Cola's vice president for creative excellence. "We needed to come to the party with something new and different."
Business & Technology | Super Bowl advertisers go after
Seeded on Wed Feb 1, 2012 9:30 AM EST
Article Source: The Seattle Times
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"People are glued to their digital devices, sometimes sharing far more that way than they are with others in the same room," says Berkowitz, whose firm created Coke's online Super Bowl campaign. "Being social means something very different now."
I envision natural selection will remove our vocal cords in the future--we'll all just communicate by phone.
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#1 - Wed Feb 1, 2012 9:33 AM ESTYou're in Easy Mode. If you prefer, you can use XHTML Mode instead. |
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